Editor’s Note: This is a guest post by Share Yoga’s friends Justin Michael Williams and Karen Mozes. From time to time, we share opportunities that we feel coincide with our readers’ interests. See Justin’s bio below.
In our work with yoga teachers from many parts of the country and at various stages of their careers, we have found that there are three very predominant stumbling blocks which prevent teachers to thrive in business.
1. Basic Business Logistics The first roadblock pertains to what we call the Basic Business Logistics. It is all the ‘stuff’ needed to build a successful product, such as social media channels, a web site, business cards, photo shoots, newsletters, and so on. These logistical elements, when not addressed appropriately, turn into BIG roadblocks to success. The Yoga Business Retreat not only provides these products and services, it also empowers teachers to handle the on-going maintenance with complete ease and grace. Teachers will not leave the retreat with a to-do list, instead, they will leave with their own:
- Branded business cards
- Headshot and yoga photo shoot (with Robert Sturman and team)
- Custom web-site (specially developed for Yoga Business Retreat participating teachers)
- Professional bio (edited by Felicia Tomasko of LA Yoga Magazine)
- Email newsletter setup and training
- Facebook and Social Media setup and training
2. Marketing and Promotion Skills The second most common road block is a general lack of competence and confidence around marketing, business and sales. We understand that selling, marketing and running a business are not every yoga teachers’ favorite pastimes, so the Yoga Business Retreat provides hands-on exercises that will make selling, marketing and running a business feel more natural and effective. We know that once teachers learn these golden rules for successful entrepreneurship then truly the sky will be the limit for them.
3. Unclear Vision Many teachers embark into a yoga career with a vague idea of their dream, but without clear, concrete direction. Even a slight, half-degree change in course at the beginning of a career has significant effect in the end result. At the retreat, teachers will gain complete clarity on their unique gifts and how these gifts translate into a fulfilling and profitable career. As they say, “there is no favorable wind for the sailor who does not have a destination in mind.” No one will leave this retreat without a destination.
The Yoga Business Retreat takes place from January 31 – February 3, 2014. Don’t miss this opportunity to transform and activate your business in the new year. Spots are filling up quickly so be sure to click here to apply now: www.yogabusinessretreat.com
By Karen Mozes & Justin Michael Williams
- 3 Most Common Road Blocks for a Thriving Yoga Career - January 3, 2014